Detective Work

A closer look at popular culture and communication

Groovin’ Grandma

This lady goes against the cultural ideals and hegemonic views of femininity. She is old, pale, and slightly over weight, yet she is embracing it by having a good time. It is a refreshing video to see as commercial is flooded with dance videos displaying barely legal toothpick thin girls in booty shorts in order to generate profit. User generated content sharing sites like YouTube, allow us to get a clearer picture of a realistic female portrayal. To the surprise of big business media, the woman has received positive feedback from the virtual audience. At over 300 000 + views and a positive review of 4.5 stars, it is evident that new generations want more from media than a materialistic and fabricated ideal of femininity. Sex does not necessarily generate profit and viewers as clearly depicted in this short clip.

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